04.01.07
Sony’s Got the Right Idea
Well, this is kind of interesting. SonyBMG, home to artists such as Christina Aguilera, Pink, and Good Charlotte (who?) announced that they would require all unsigned band demos to be submitted via their the record label’s blog. No more sending your little taped demo to the studio and hoping to knock the socks off of an A&R person. Now it’s slap it on the blog, upload your photos and videos, and hope to hear a response. Or something like that.
Wait, this kind of sounds like MySpace — or what MySpace used to be — doesn’t it? Good luck aspiring musicians! You guys should have blogs anyway so posting your stuff to SonyBMG shouldn’t be too hard. And think of all the postage and handling you’ll save. Let’s hope other businesses will soon follow suit; incorporating digital formats and blogs into the old way of doing things.