10.23.06
Blog Geometry
It’s not always easy to get good content on your blog. Here to help are a few recent articles. The first, by Philipp of Google Blogoscoped discusses the use of descriptive headlines, as well as sharing little tips such as “the first link is the one most people click on, so it should also be the main link for your article.”
Following up on that idea, Nathan talks about using an “hourglass” style of writing for blogs, as opposed to the traditional inverted period that has been traditionally used by news writers. The difference between the two can be revealed here.